Social Media Content: VanCraft

From a young age, I imagined myself living in a tiny home as an adult. Have I achieved that dream? No. Did I receive an inquiry to create clips for a customizable campervan company? Yes.

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...Baby steps.

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VanCraft prides itself on being facilitators of freedom and exploration, so that was exactly what I focused on for their clips.

The first clip is a rapid montage that shows how, with the freedom of campervan life, one can reach all of the opportunities they could ever imagine.

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The second clip is a get-ready-with-me styled clip that conveys somewhat of the opposite of the first— you can find yourself in front of opportunities you would never imagine.

Using trending audios and viewer targeting, we were able to increase visibility and engagement among both new and existing followers.