Instagram Advertisement: Gordon James Fine Diamonds
Far from my typical clientele, I was contacted by Gordon James Fine Diamonds to assist in the creation of assets advertising their exquisite jewelry and unparalleled expertise
The process began with the thorough exploration of their inventory and selecting which items to build the ads around.
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The goal was to appeal not just to the eye of the audience, but also their ethos. And what emotion more appropriate to work with than love?
For the second ad, I wanted to highlight the touch of elegance that even the smallest of diamonds provides the wearer. Those that take a second look at the ad will find that the beauty of the illustrated subject is, in fact, amplified by the ring on her hand and the pendant around her neck.
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Each advertisement was accompanied with a caption that detailed the pieces seen in each visual.
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While their intention was to select only one design, I created three total options, from which they picked the two seen below.
